Bull eye's question. All of us are afraid of
our team losing.
You feel like a loser. the shame. The agony. such raw emotion.
So how can you avoid these feelings?
If you are a one eyed fan it maybe sacrilege.. barracking for the underdog but believe it or not it's quite cathartic.
And here’s why.
human nature. We are all emotional beings – which is why
we all crave for that bit of excitement. edge of the seat stuff which is
far more interesting than predictability.
Just like me you wouldn’t want to be just watching
another boring game.
So when it comes to Marketing do you use that element of
surprise enough?
If not here’s a little FREE headline tip.
Unless you use as much Emotion or W.I.F.M (What’s in it
for me) as you can
You will lose your prospect forever..
Example : WHY
SOME FOODS “EXPLODE” IN YOUR STOMACH
Truth be told… remember to attach this to your memory
bank before you write your next sales message.
Cheers
Carlo
Direct Response Copywriter
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