Does your sports team embarrass you?

Bull eye's question. All of us are afraid of our team losing.

You feel like a loser. the shame. The agony. such raw emotion.

So how can you avoid these feelings? 

If you are a one eyed fan it maybe sacrilege.. barracking for the underdog but believe it or not it's quite cathartic.

And here’s why.

human nature. We are all emotional beings – which is why we all crave for that bit of excitement. edge of the seat stuff which is far  more interesting than predictability.  

Just like me you wouldn’t want to be just watching another boring game.

So when it comes to Marketing do you use that element of surprise enough?

If not here’s a little FREE headline tip.

Unless you use as much Emotion or W.I.F.M (What’s in it for me) as you can

You will lose your prospect forever..

Example : WHY SOME FOODS “EXPLODE” IN YOUR STOMACH

Truth be told… remember to attach this to your memory bank before you write your next sales message. 

Cheers

Carlo

Direct Response Copywriter

Do you suffer from habitual paralysis?

There is an old saying ,don’t fix it if ain’t  broke.

For most it's far easier to carry on doing the same thing over and over.

Even if there is a better way , we resist.

Ultimately that's the way our brains are hardwired.

We are creatures of habit. Some are good - some are bad.

Why change something that’s been done the same way for years.

Case example when the Australian government introduced the $2 coin back in 1989 it created such backlash.

Eventually we all got used to it.

Truth is..

we don’t need to invest our time anticipating the next disaster

the emotional overload is not worth it.

Most of all our best work is done when we give our minds plenty of space. 

Cheers

Carlo

Direct Response Copywriter