Showing posts with label advice. Show all posts
Showing posts with label advice. Show all posts

The GREAT divide between success and failure




One of the most difficult challenges in business and life … is being more patient.

You , me and everyone else wants to find that pot of gold – fast.
Fact is if success was that easy we all get there in a heartbeat.

Truth is ..
starting the journey is easy
But arriving at the destination isn’t fun.

Let me digress for a minute  and explain  to you the difference between Success or lack of it.

Success is a result from action
Success inspires us to empower other people
Success allows us to lead the life we want

Failure is a result of inaction
Failure encourages us to reflect on negative emotions
Failure tells us to give up early

No sane person is ever going to admit to list of failures are they? Well I certainly wouldn’t.

Jokes aside, when it comes to Marketing it’s not possible to win with every single campaign.

What really matters is having a different perspective towards failure.
The best way to look at it . It’s not failure at all. It’s growth. You see next time you will more than likely not make the same mistake again.

So my advice to you is to take a different view of the world. Be easy on yourself.

Always have a smile on your face and don’t forget to keep learning , testing, and hustling.

  

Best Carlo
Direct Response Copywriter


Here's the problem with Success!




You have probably seen this person. Somewhere at the TAB , footy or local pub.


The sort that only talks about which wager he won not the time he lost everything bar - the clothes on his back.

Truth is there's no pointing sugar coating things.
And as much as we like to see victories it's more important to reflect on our losses.

Why ?

Because this is where personal growth start to kick in.

And there's no substitute for that. Any wise Entrepreneur will tell you they experienced some hard lessons along the way- essential in building character.

So if you are looking for the quick fix.
Maybe this gig isn't for you. Takes a lot of balls , hard work , and perseverance to make it in the business world.

For more than 2 years I've had to walk on some pretty hot coals and been rejected on a number of occasions.

By clients and Employers.
But the fact that I'm still hustling means I haven't been defeated.

So encourage everyone in my network to stay strong , be committed , and focused to reach your goals everyday.

You see Success is Sexy.


But getting there ain't.


Best Carlo

Direct Response Copywriter 

Do you suffer from habitual paralysis?



There is an old saying ,don’t fix it if ain’t  broke.

For most it's far easier to carry on doing the same thing over and over.

Even if there is a better way , we resist.

Ultimately that's the way our brains are hardwired.

We are creatures of habit. Some are good - some are bad.

Why change something that’s been done the same way for years.

Case example when the Australian government introduced the $2 coin back in 1989 it created such backlash.

Eventually we all got used to it.

Truth is..

we don’t need to invest our time anticipating the next disaster

the emotional overload is not worth it.

Most of all our best work is done when we give our minds plenty of space. 


Cheers
Carlo

Direct Response Copywriter  

Oh no My wife uttered these 3 words again….




Lately…..
I’ve had  some of the worst  days of my life.

Things had just gone from bad to worse
and then from worse to a total disaster...

It was bad enough being made redundant once but who would of thought of twice in the space of just 2 months.

So rather than blame the economy like most people do I’ve reassessed things…

  1. I’ve acknowledged that  working for others is not what I’m best at.
  2. There is always a Silver lining


So my wife sat me down and said Carlo it might be time for you to "GET A REAL JOB!"


Well I agree with her that’s the obvious solution to this dire predicament.

But I knew I could fix this.

Fast....

So I figured, who can I ask for some guidance?

I turned to a good friend BIG Al Connolly. Go here to check out his profile 

Happens that Allan has been voted 3 times as the most influential Small Business person in Perth.

And within a blink of an eye I was chatting to a potentially new client.

The lesson here today is never under estimate the power of association.


So I’ll never stop giving up on my dreams so I encourage you to do the same.


Sometimes we think we fail in life and in business. But as famous Motivational speaker Denis Waitley once said we can turn failure into fertiliser.


Cheers Carlo 

Direct Response Copywriter 



Unravelling Perfection



You can have your ducks lined up.


Hoping everything will go to plan.

It will make our life and business more easier if everything worked out.

More often though most Entrepreneurs are in turmoil when they hit a dead end.

This is the tug of war that plays out in our mind.

The tighter we hang on to our perfectionist ideals

the more we lose traction.

And lose sight of the road ahead.

Nothing is ever perfect. or needs to be.

But the mere fact you have an intention means you have begun.  

What's your goal for the remainder of  2017?


Cheers Carlo 

Direct Response Copywriter 






How I found my voice as a poet (and five ways you can do it too)



I’ve been writing for almost a decade. Throughout my love affair with composition, there has been pain, fears, doubts, joy, and a sense of purpose. But here’s a few things that I picked up along the way that I think can help you become the best writer that you can be.

Learn from your inspirations, but don’t copy.

That’s plagiarism and just plain laziness.
Bluntness aside, there’s no point in copying your heroes. Their story is not your story. You can always take certain elements and tastefully incorporate them. The main reason artists create is to to inspire other creatives to create. The people that you’re reaching out to need to hear your voice, not your impression of someone else.
Developing your own voice is really a matter of time, patience, and willingness to go with the flow. It took me roughly 10 years to finally settle on a writing style that best suites me. It might be different for you. Truth is, your voice is your most valuable asset that will set you apart from the crowd and help plant your mark as an artist. Make sure that it’s heard.

Live life.

If you could read my poetry from when I first started to now, you would see the growth in quality. And it wasn’t that I just took a class or wrote more (although it helped). It was having more stories to tell. Emotions to express. And overall, just growing up and paying attention to how things work in the world.
Constant evolution is what inspires musicians to compose, writers to document, and artists to articulate visually. You’re not the same person you were yesterday, or even a few seconds ago. Yet as an introvert, I tend to spend most of my time focusing on the past and on what could have been. What if that relationship didn’t end? What if I had the courage to speak up in certain situations? What if some people stuck around and not abandon me? So on and so forth. While there’s nothing wrong with being reflective, there comes a point when you have to accept what happened, learn from it, and use it for a greater purpose.
I think the stereotype of the reclusive writer is counterproductive. You can’t talk about (or even influence) the world without participating in it. Social media has streamlined this process, receiving information through notification bars and email alerts. Life is always happening around you. Art is our response to it. Putting the human condition on display involves interacting with other humans. Learn their story. Share your story. Instead of always carrying a notepad, have an open heart and ears, willing to observe and absorb.

Know who you are.

Sort of similar to the first tip. Except this time, focus on your environment. What kind of person are you? How were your brought up?
Music is also a great place to draw inspiration from. Music and poetry have always been interconnected. So take some time and go through your playlist. See what you songs you tend to listen to and reflect on why you like to listen to them. There might be more connections than you’ll realize.
For example, I’m a shy, quiet kid that loves to listen to lyrical rap. As a result, it tends to blend into my poetry. The wordplay, wittiness, and attention to rhyming will show. I consider myself to be more of a lyricist than a songwriter. That’s mainly because I wear my musical inspirations on my sleeve, which then bleeds into my pen.
Believe it or not, I barely read poetry. Outside of classrooms and homework assignments, I normally don’t take the time to read poems from other writers. To be fair, I don’t like reading in general, even though it’s been said that more But I love to analyze song lyrics and watch reviews and discussions about some of my favorite artists.
Know what motivates you. Know how it motivates. And incorporate it into everything that you write. Let the reader know who you are.

Experiment.

Consistency and experimentation is the eternal struggle of every artist who ever existed. If you remain consistent, you’re boring. If you do something different, then people complain about change. It seems to be a lose-lose situation for the creatives, but there is a way to achieve the necessary balance that will appease the most fickle of people.
Be consistent in your strengths and experiment with your weaknesses. For example, one of my strengths as a writer is my ability to adapt. I’ve never tried to write the same poem twice and I always challenge myself in my compositions. Sometimes I’ll focus on rhyming as much as possible. Other times, I’ll rely less on metaphors and abstractions and just tell you a story in a straightforward manner. Whatever your strengths are, always play to them.
Dealing with your weaknesses, however, is another monster entirely. It’s hard to admit your weaknesses, and it’s worst when it becomes evident in your work. For me, it’s always been following a set of guidelines involving syllable counts, the amount of lines needed, rhyming schemes, etc. My least favorite form of poetry is sonnets. As a matter of fact, I just hate structured writing and formulas in general. But the few sonnets that I have written taught me to be really careful with the words I use. And if I find myself stuck, I always try to make as much wiggle room as possible. I take a break, take a walk, or take a nap. The point is, I experiment by giving myself space to write and not taking it too seriously. Realizing that it’s a struggle makes it less of a battle and more of a speed hump that I can smoothly glide over. No harm is done and I learn something new in the process.
So try out different forms of writing. See how you can adapt to the various structures and obey the different rules. When the time comes and you’re feeling rebellious, you can always make your own rules.

Publish and be proud of it.

I added this last because I imagine that’s where some of you are stuck it. Whether you’re posting on Instagram or getting ready to publish your first book, putting your work out there can bring out some inadequacies and doubts.
“I wrote this poem, but I don’t know how others will receive it.”
 “I just finished the final draft of this essay, but I’m not sure if it will be enough to raise my grade.”
And I know that anxiety all too well. I was 16 when I first started publishing poetry. My older brother introduced me to this website where he shared his works. I ended up doing the same, writing as much as possible and uploading as soon as I can. There was this excitement of sharing something I created.
At the same time, I felt this fear of critique. It’s this unspoken dichotomy of not wanting other people’s opinion, even though you’re writing for other people to see. I dreaded the idea of a poetic genius coming across a poem I spent days working on and writing a scathing review of it. My low self esteem would explode from the pressure and I would immediately start questioning my life’s worth. But over time, I realized the importance of critiques from those more experienced and understood that I’m not meant to be perfect at what I do. I just need to be confident in what I can deliver.

The critiques will come. The confusion will come. The praises will come. And even the obligatory vague comments will come. But as long as you are proud of what you created, the only opinion that ultimately matter is yours.

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 Email: brotherhumbled@gmail.com
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