The GREAT divide between success and failure

One of the most difficult challenges in business and life … is being more patient.

You , me and everyone else wants to find that pot of gold – fast.

Fact is if success was that easy we all get there in a heartbeat.

Truth is ..

starting the journey is easy

But arriving at the destination isn’t fun.

Let me digress for a minute  and explain  to you the difference between Success or lack of it.

Success is a result from action

Success inspires us to empower other people

Success allows us to lead the life we want

Failure is a result of inaction

Failure encourages us to reflect on negative emotions

Failure tells us to give up early

No sane person is ever going to admit to list of failures are they? Well I certainly wouldn’t.

Jokes aside, when it comes to Marketing it’s not possible to win with every single campaign.

What really matters is having a different perspective towards failure.

The best way to look at it . It’s not failure at all. It’s growth. You see next time you will more than likely not make the same mistake again.

So my advice to you is to take a different view of the world. Be easy on yourself.

Always have a smile on your face and don’t forget to keep learning , testing, and hustling.

  

Best Carlo

Direct Response Copywriter

How to break bad Website habits

Everyday I visit scores of websites.

Why do I do this? Just like a Scientist I like to dissect and analyse all the average content from all the good stuff out there.

In a way if defeats the purpose of having a website if your content doesn't capture your prospect right away.

So you're probably asking me right now, Carlo "how do I get better at writing web copy"?. Good question.

For starters it's better to avoid cliches ,drivel , and Sales hype at all costs.

Most of the time when I'm writing Web Copy I follow these Copywriting techniques below.

Enjoy this list ...

1) Short paragraphs – four sentences max; short sentences – twelve on average

2) Avoiding the passive tense-  The homeowners renovated the house to help it sell. (active) The house was renovated by the homeowners to help it sell. (passive) leave out unnecessary words; Market-leading – Which market are you leading? And do your customers care?

3) Avoiding jargon and gobbledygook; "At the end of the day can be replaced with ultimately, essentially, or just omit

4) Avoiding needless repetition; The company’s share price reached a new record high. Delete “new. Avoid using the word I , We, or ours and replace with You, Yours .

5) Use Shortened text.  Instead  of As Soon As Possible.   "One of our team will be in touch with you ASAP"

Some pretty basic stuff.
(Sorry but couldn't help myself  with today's Web lesson).

Please get in contact me if you want a FREE Audit on your site

http://ital259.wix.com/mysite

Best Carlo

Direct Response Copywriter

The Surprising cure to Business failure!

Have you been there? I’m sure we all have.

The all too familiar light bulb moment pops up in our mind from nowhere.

You want to start a business.

And with unbridled enthusiasm you want to share your talents and skills to the world. Suddenly boom! Crash! Something happens.

And you start getting that queasy feeling inside the walls of your stomach.

Could it be from last night’s re-heated dinner? Somehow I don't think so. So instead of getting closer to your dreams you start seeing nightmares in the form of not one , but two or three unforeseen obstacles.

Meaning you struggle to get things happening. And you lose your energy, your passion, and your desire to succeed. Suddenly you hit a road bump, and grind to a halt.

It’s almost feels like it’s Game! Set and match!

Worse still those little voices inside your head keep whispering “it’s now time to give up”. You know what if you love what you do there’s always going to be days when you want to throw in the towel.

Trick is not to listen those little inner voices because your next success could be just around the corner.

Truth is ... whilst it’s tempting to throw in the towel , it’s far more satisfying when you push through those walls of resistance and make that breakthrough.

P.S Running a Business is not a bright shiny object pastime

Best Carlo

Direct Response Copywriter 

Remarkable Success Story + Bamboo Tree

Have you heard of the Bamboo Story.

The story goes like this......

You take a little seed. You plant it, you water it , you fertilise it.

After a whole year nothing happens.

The second year you water it and fertilize it, and nothing happens. 

The third year you water it and fertilize it, and still nothing happens. How discouraging this becomes! 

By this stage you haven’t even seen a twig , bud , or anything.

Certainly by now it would be much easier to have given up. But somewhere deep down inside a little voice tells you to keep nurturing the plant.

It's well into the fifth year now and you still continue to keep watering and fertilising the seed without giving up.

But lo and behold after the fifth year, the Chinese bamboo tree sprouts and grows NINETY FEET IN SIX WEEKS! 

Life is very much like the growing process of the Chinese bamboo tree.

Quite often life is discouraging. And when it seems all is lost we become overcome with fear which leads to that one dreaded word “Give up”.

Worse still.... it  becomes more disheartening when you do everything right and watch others succeed with less talent or knowledge.

The true sign of resilience is to look beyond where you are now.

And keep growing your crop.

Whether it's 1 ...  2 ... years or 3 years down the track

Simple fact.... we all like different results with the same effort but TRUE success takes hard work & great attention to detail.

Why am I recounting the Bamboo story?

Because it's taken me about 2 years to see just tiny results from my efforts.

There were times I couldn't visualise any progress. But I kept going.

I know it's not easy.

But deep down inside I believe you too can achieve the same.

And when you do enough of it everyday rewards will await you.

1% at a time.

Till suddenly........ 

you sprout up like a Bamboo TREE!

Best Carlo

Direct Response Copywriter 

Unravelling Perfection

You can have your ducks lined up. Hoping everything will go to plan. It will make our life and business more easier if everything worked out. More often though most Entrepreneurs are in turmoil when they hit a dead end. This is the tug of war that plays out in our mind. The tighter we hang on to our perfectionist ideals the more we lose traction. And lose sight of the road ahead. Nothing is ever perfect. or needs to be. But the mere fact you have an intention means you have begun.   What's your goal for the remainder of  2017? Cheers Carlo  Direct Response Copywriter  WEBSITE   LINKEDIN   TWITTER