How to break bad Website habits

Everyday I visit scores of websites.

Why do I do this? Just like a Scientist I like to dissect and analyse all the average content from all the good stuff out there.

In a way if defeats the purpose of having a website if your content doesn't capture your prospect right away.

So you're probably asking me right now, Carlo "how do I get better at writing web copy"?. Good question.

For starters it's better to avoid cliches ,drivel , and Sales hype at all costs.

Most of the time when I'm writing Web Copy I follow these Copywriting techniques below.

Enjoy this list ...

1) Short paragraphs – four sentences max; short sentences – twelve on average

2) Avoiding the passive tense-  The homeowners renovated the house to help it sell. (active) The house was renovated by the homeowners to help it sell. (passive) leave out unnecessary words; Market-leading – Which market are you leading? And do your customers care?

3) Avoiding jargon and gobbledygook; "At the end of the day can be replaced with ultimately, essentially, or just omit

4) Avoiding needless repetition; The company’s share price reached a new record high. Delete “new. Avoid using the word I , We, or ours and replace with You, Yours .

5) Use Shortened text.  Instead  of As Soon As Possible.   "One of our team will be in touch with you ASAP"

Some pretty basic stuff.
(Sorry but couldn't help myself  with today's Web lesson).

Please get in contact me if you want a FREE Audit on your site

http://ital259.wix.com/mysite

Best Carlo

Direct Response Copywriter

Responsive Website Development and Design

Your website is the first impression of your business. A user-friendly, easy to navigate and search engine optimized website is the best way to represent your products, services and company values to website visitors. Now a day’s websites are the first way to impress your clients and prospect.

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Biteable - the World's Simplest Video Maker

By Brian Grimmer

Ijust can't knock free. Even in the world of graphic design, free combined with simple and straightforward makes for a hands down winner. The draw of video editing software made simple is that it only takes a few minutes to throw together a quick customized video for a potential customer.

As an example, I made a short video to promote my freelance efforts (we all gotta eat), It was actually fun making the little presentation video. Selecting from the many options, I was able to put together the test example in about 15 minutes. While limited in application for the free version (a shareable link to a You-Tube-like video being provided instead of an actual or editable video file), the paid service provides many more options for the user and removes the watermark.

The true power of Biteable is in it simplicity. What Biteable can produce can be a useful tool for almost any office scenario where a quick self-labeled light-weight video would be useful. At $99/year, the cloud-based video service is very attractive for many situations where the heavyweight desktop apps are just too much of an investment as well as just too complicated for the typical daily needs.

 

Brian Grimmer - Portfolio Sample on Biteable.

About Brian Grimmer
Mr. Grimmer is a thirty-year veteran of the Graphic Design industry and the proprietor of Grafx.One, a Seattle-based graphic design and web development studio. This article was originally published in Social Justice, Stats 'n' Grafx.

How to customize your Twitter page header and look great!

By Brian Grimmer

When creating a custom header image for use on Twitter, create your image to be 1500 pixels wide by 500 pixels tall.  You should design your image so that the bottom area underneath the first arc of the dotted line is empty of any important information. This area will be covered by your profile image.

If you don't get things just right the first time, don't fret. Simply re-edit your image. Save the file and upload the edited revision to replace the old image.

By the way, your Twitter profile image is set to display at 200 pixels x 200 pixels. Keeping Retina displays in mind, it is recommended to use a 400 x 400-pixel image and let Twitter do the resizing.

Creating a custom header for your Twitter page is simple once you know what the dimensions need to be. Check out the above header image on Twitter.

About Brian Grimmer
Mr. Grimmer is a thirty-year veteran of the Graphic Design industry and the proprietor of Grafx.One, a Seattle-based graphic design and web development studio.

This article was originally published in Social Justice, Stats 'n' Grafx.